2023

Jun

Dr. Julien

Branding

Graphic Designer

Dr. Julien is the orthodontist brand of Julien Kim. He is working in several dental clinics, he runs his own youtube channel and other social media. The focus was on crafting a friendly and approachable brand identity while incorporating elements of orthodontics. My task was to develop a cohesive visual identity that would resonate with Dr. Julien's target audience and convey professionalism.

Visit Dr. Julien Youtube

Friendly, but Professional

The logo design for "Dr. Julien" was crafted with the primary goal of reflecting friendliness while effectively representing orthodontics. Leveraging the keywords "smile" and "orthodontist," the design ingeniously incorporates elements that resonate with both. The letter "Dr" was stylized to resemble eyes, while the letter "J" forms a confident smile related to mouth. The dental brace shape serves a dual purpose. It not only represents orthodontic treatment but also functions as a message balloon, symbolizing the interactive nature of Dr. Julien's brand with his clients. This element reinforces the idea of open communication and personalized care, distinguishing Dr. Julien's practice in the field of orthodontics.

goals

  1. Promote brand awareness in the public

  2. Be a trendsetter in Orthodontics

  3. Increase new patient

target audience

  1. Children

  2. Young Adults

Preferred Styles of Client

  1. Minimal

  2. Simple

  3. Symbolic

Brand Voice

  1. Professional

  2. Friendly

  3. Trendy

ⓒ copyright Jake Yang 2024