2023
Jun
Dr. Julien
Branding
Graphic Designer
Dr. Julien is the orthodontist brand of Julien Kim. He is working in several dental clinics, he runs his own youtube channel and other social media. The focus was on crafting a friendly and approachable brand identity while incorporating elements of orthodontics. My task was to develop a cohesive visual identity that would resonate with Dr. Julien's target audience and convey professionalism.
Visit Dr. Julien Youtube
Friendly, but Professional
The logo design for "Dr. Julien" was crafted with the primary goal of reflecting friendliness while effectively representing orthodontics. Leveraging the keywords "smile" and "orthodontist," the design ingeniously incorporates elements that resonate with both. The letter "Dr" was stylized to resemble eyes, while the letter "J" forms a confident smile related to mouth. The dental brace shape serves a dual purpose. It not only represents orthodontic treatment but also functions as a message balloon, symbolizing the interactive nature of Dr. Julien's brand with his clients. This element reinforces the idea of open communication and personalized care, distinguishing Dr. Julien's practice in the field of orthodontics.
goals
Promote brand awareness in the public
Be a trendsetter in Orthodontics
Increase new patient
target audience
Children
Young Adults
Preferred Styles of Client
Minimal
Simple
Symbolic
Brand Voice
Professional
Friendly
Trendy
Other works
ⓒ copyright Jake Yang 2024